Banning third-party payments was one thing, but then Apple banned publishers from TELLING people about the ability to pay through a Web site.
That is not just unnecessary from a business standpoint (since the vast majority of people opt for the most convenient thing); but it's so offensive that it invites crackdowns, implemented by ignorant politicians and legislative bodies... hurting Apple's bottom line.
Apple is tarnishing its image and earning it a place among the true offenders of "big tech," a place it mostly doesn't belong because it's not a gatekeeper to huge swaths of the Internet and commerce the way Google, Amazon, and Meta are.