History, paleontology, anthropology, cosmology, and other fields have highly educated people spending their entire lives dedicated to recovering the past when it couldn't be preserved or when people tried to purposefully destroy it.
Knowing about the past adds to our understanding of the universe and guides us into the future. There is no downside for our current culture to know about the past.
Plus sometimes it's just interesting.
I follow a couple of small communities of amateur VHS archivists. Through this I randomly watched the marketing material of an 80s/90s era MLM, which finally put into context a similar MLM that my mom had fallen for when our family was at a financial low point. This random bit of preservation helped me to better understand a part of my family and upbringing; far better than I could reading a Wikipedia article about the company in question.
As long as there are humans around, they will be creating great art on a regular basis, it's just like pooping or eating to us.