- Upgrade to Windows 11, our most secure operating system ever!
(more secure against which benchmark?)
- Switch to Bing, our most secure browser ever!
- Enter your phone number into Facebook to help secure your account!
(translation: we want another data point to track you)
None of the above is technically wrong, but it doesn't mean that the intention of the nagging is to protect users.
Wasn't it more of "just confirm the data we slurped from one of your friends when they allowed us access to their contacts. we already have your number, we just want it official from you so we can move it from the dark profile to your main profile where it is absolutely already being used to track you, so why not?"
This one should be in comparison to Windows 10 wrt benchmark.
eg is it secure because of fewer CVEs? You'd probably expect fewer CVEs because it is newer, so that doesn't mean it is more "secure" in any meaningful way but it's definitely an easy position to defend if someone were to challenge Microsoft's claim.
When I push an update that prompts my users to update their software, it's because it fixes a CVE
Asking someone to come over from a competitor's current product doesn't sound like an actual security intent.
Observing when a competing browser is used to visit a competing site and then having the desktop OS open a popup crosses a very different line.