The story of of nissan.com is quite interesting too -- https://en.wikipedia.org/wiki/Nissan_Motors_v._Nissan_Comput... (one of the related links on the MikeRoweSoft page).

> Nissan Motors v. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com.[2] The case has received national attention in the U.S.