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> When watching TV the intent is to watch TV, not purchase soap, a car, or a soft drink.

The difference being that facebook doesn't make you watch a 10 second ad between each one of Dave's party photos.

Could imagine a "Facebook brought to you by Ford" day where the entire interface is skinned -- I think that would be worth a lot of money.

Clearly this is where they're failing.. should also inject pre/post roll ads on all videos

...worked for youtube.

Naw it was the ads overlaying the videos that made YouTube the win win experience it is.