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Now I'm not sure what their army of designers were doing?

This is 101 of product design - put in place a standard UI Guidelines. This is particularly important for a 'platform' player like what Meta is aiming for (Ex. from other platform/OS - Windows UI Guidelines, Apple's Human Interface Guidelines, Google's Material Design, etc..)

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> This is 101 of product design

I think there's an emphasis on shipping a feature over shipping a cohesive product. Shipping simple vs functional one.

and churn seems to be getting in the way of mature products.

Heard the same from the friends working there, that seems to be the case. Apple is much more product and design focused on the other hand

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