Because a company is giving us awesome products and services which we willingly spend our hard-earned money for.
It's also creating (well paid) jobs which we can choose to take and platforms where other businesses thrive and build even more jobs.
Finally, as investors, it's allowing us to participate in and benefit from its success.
On the other side we see politicians - bureaucrats that never built anything in their lives. Parasites living off our work. Greedier and greedier every year they forcefully confiscate more and more of our sweat and blood while "giving" us crappier and crappier services in exchange. Finally, when a psychopathic leader inevitably takes over - they literally send us to die in their sick wars or attack others for their enrichment.