We've gone through AI winters before, where the actual techniques and hardware simply had a terminal point of usefulness beyond which it was unlikely to grow.
If hallucinating bad information is to be regularly expected / intrinsic to the tech, then it's basically Clippy 2.0 and a dead end.
On the other hand, if we can expect lower power costs and higher trust in the output (i.e. needing less human intervention) then it makes sense to start finding places where it can fit into the business and grow over time.
I'm personally in the camp that it is a fun toy but with limited applicability for most businesses, and unlikely to grow beyond that. I'd love to be proven wrong, though.