The total value of the prize, if successful, would be worth a lot if you could sell it, but the odds of successfully getting an exploit into major infrastructure that goes undetected for long enough for your customers to buy and use it are tiny. States can afford moonshots, but I tend to expect private individuals to seek targets with a higher expected value.
Of course, that doesn't mean it was a competent state actor or that they allocated a ton of resources to it.