But they still value aesthetics over quality. The lack of strain relief causes increased wear on the cable ends.
http://www.geek.com/articles/gadgets/a-kickstarter-project-a...
http://www.geek.com/articles/gadgets/a-kickstarter-project-a...
Strain reliefs are used because you have to assume that users will apply strain in every direction imaginable, and some that aren't.
I've had the same problem with all apple cables. Design over substance.
So, uhm, I’m not exactly sure what you want. Why are you so convinced that this updated design will also fail?
Well, it'd be nice if the high-$$$ Apple cable were as reliable as the one on the latest $1.99 gray-market gadget off the boat from Shenzen.