Hopefully, this will kill personalized advertising without explicit opt-in.
Not all advertising, just *personalized* advertising.
Not all advertising, just *personalized* advertising.
Visit automobile dealership web sites and you'll have auto ads following you all over the internet for months --- long after you're already bought a car.
Who benefits from this?
Advertisers because customers are more likely to buy things.
Customers because they see things that are more relevant..
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In my experience, what people don't like is ads. Full stop.
They think they don't like personalized ads, but what they actually don't like is ads.
You know, one that encourages me to spend quality time with my family, or one that brings to my attention techniques I can use to achieve inner peace.
Instead, all I get are uniformly unnecessary and unpleasant entreaties to purchase things which I don’t want or need, which I already know about, or which I could find out about with minimal effort.
Nobody benefits from showing me car ads *after* I have already bought a car.
...what they actually don't like is ads.
No, it's *personalized* ads --- ads that are totally divorced from any logical or reasonable context.
It's stupid to assume that I'm still interested in buying a product from last week when I'm viewing a totally unrelated web site. Personalized ads are just plain dumb most of the time.
Fair enough.
But what about after shopping for a car?
There is a name for this, it is called "context sensitive" ads --- not nearly as dumb or annoying as "personalized".