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I don't know what legal ramifications could follow sites which declare they support Do Not Track as a spec but in actuality do not support any of the features of the spec in a meaningful way. Other than just bad press if discovered, I don't think there is any punishment for not properly following a technical spec outside of civil lawsuits.

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sites which declare they support Do Not Track as a spec but in actuality do not support any of the features of the spec in a meaningful way

Seems that it's like P3P[0], in that it causes problems for developers but in no way keeps a company from asserting things that they don't actually follow, and there's no way to verify that they are.

[0] http://en.wikipedia.org/wiki/P3P

The FTC would likely investigate, if you had a non-trivial number of users. You really don't want this.

What if they're not in the USA?

European regulators are worse, China is its own story, everywhere else is pretty lax afaik.

So who cares, shady operators will just move?

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