A lifestyle business isn't the success this "black boxed highly performant Product-Market Framework" article is advocating for. A lifestyle business is a small business that is no better than a corner store selling liquor and cigarettes or whatever. The popular trend is to chase after frameworks and technology that enables inhuman commercial growth.

You don't need a Kubernetes cluster for a little gas station business. You also don't even need the concept of a minimum viable product for that "humble" little success which is more probable for the average person to achieve.

Silicon Valley startups want big achievements. Astronomical stuff. That's why MVPs, PMFs, and KPIs were invented. For doing aerospace science as opposed to building local mud huts.