The video title is "the worst product I've ever reviewed" and the thumbnail is the product with its $700 price tag. What exactly is the "clickbait" here?
$$$$$$$$'s in the thumbnail
Youtube sad face thumbnail - youtube open mouth face thumbnail has been retired by the pro level influencers.
All classic youtube algorithm optimisation for clicks tricks - aka clickbait.
I don't even care that it is clickbait. that's the game every YouTuber is playing. but, it is unashamed, by the book, clickbait.
He clearly says in the review that it’s the worst product he’s reviewed. So what other possible title could he have chosen?
If your objection is that it’s an interesting title that many people will click on … there’s nothing wrong with that. This is a guy with 15 years experience reviewing products, of course I want to know what he thinks is the worst. That isn’t clickbait though!
Heck if anything not putting the company and product name in the title actually helps them in this case.
Clickbait does not mean bad. It does not mean I don't like it. It doesn't mean evil. It means it is bait designed to make you click.
And clearly, if you look around you, it's working.
One definition (maybe close to what your definition might be) is "a title written with the intent of getting people to click on it".
I think the other definition that many people hold would be something like: "a *misleading* title with the intent of getting people to click on it".
So, if someone thinks of clickbait as requiring some element of deception, misdirection, or other very mild fraud, then this wouldn't fit that category. I think that's why people are talking past each other a bit.
For the YouTube video in question, I guess it hinges on whether you recognize the device in the thumbnail you're looking at. If you do, then the title is giving away the lede and letting you have the takeaway if that's all you're looking for. If not, then you could argue that leaving out the product's name is clickbait-y.
So he's claiming that the title is in effect anti-clickbait. That by itself, regardless of the video content or whether or not people watch the video even, it could potentially cause harm to the product. I mean, he's not entirely wrong. It wouldn't be unsurprising if more people saw the title, and said to themselves, "Well, that sounds like a shit product, no need to even waste time watching the video," than actually watched the video.
There are Channels I subscribe to, that do not use titles like those too much. You can find examples from those channels that are clickbait from my perspective, but that is a general feeling I have.
I would also say that for complex stuff covered by a video you can't give a simple purely descriptive title and then my Clickbait detector allows some leeway. Just don't rely on terms, that almost automatically put a question in minds. Like: weird (weird, how?), the worst/best product (which product? - is it something I know of?).