I don't think this is placement. If it was, Streit would have been outbid by Manishewitz; the latter is significantly larger and has non-regional pull (I've never seen Streit's widely available outside of the NYC area).
I actually like Yehuda the best. But I grew up on Horowitz Margareten.
Streit's is found in Chicagoland area too.
Bloomberg (the company) has (or at least had) Matzah out in their "kitchens" all year round. Apparently Mike really liked it. (Combining truth and a pop culture life cereal reference)
It's not really necessary to advertise Matzo to Jews......
And there's nothing in the article that distinguishes this brand from any other.