What's frustrating is they're good at the value they add: documentation, UI/UX, their model zoo thing, etc. This alone is something to be proud of and adds a lot of value. As of this writing they have 2,377 commits - there is quite a bit of effort and resulting value in what they're doing.

However, IMO it is pretty sleazy that they frequently make claims like "Ollama now supports X" with zero mention of llama.cpp[0] - an incredible project that makes what they're doing possible in the first place and largely enables these announcements. They don't even mention llama.cpp in their Github README or release notes which cranks the sleaze up a few notches.

I don't know who they are or what their "angle" is but this reeks of "some business opportunity/VC/something is going to come along and we'll cash in on AI hype while potentially misrepresenting what we're actually doing". To a more naive audience that doesn't quite understand the shoulders of giants they're standing on it makes it seem that they are doing far more than they actually are.

Of course I don't know this is the case but it sure looks like it and it would be trivial for them to address this but they're also very good at marketing and I assume that takes priority.

[0] - https://ollama.com/blog