Fall for what? If you need to move that much data, you'll be thankful to have solutions like this. I'm not sure how it's a gimmick.
In the best case, only s&p 500 companies have that kinda data and could afford AWS costs.
Yeah, it's shame they didn't spruce it up a bit. e.g. some winter theming on the exterior, allowing for some commemorative swag at conferences like they had for the warehouse robots or the delivery drones (also largely gimmicks).