Kildall tried to renew the negotiations a couple of weeks later. IBM did not respond because, in the meantime, Bill Gates purchased an OS from Seattle Computer Products that was written to emulate the look and feel of CP/M. He then sold a one-time, non-exclusive license to IBM, which used the designation PC DOS. With great foresight, he retained the right to license the product to others as MS-DOS."
[...]
>"IBM announced the PC on August 12, 1981, but with the PC-DOS list price set at $40 versus $240 for CP/M, most customers simply chose the former as the lower-cost option."
And the rest... is computer history...