Compare Walmart retail to Amazon retail. Who has more revenue? Im going to tell you that it isnt amazon.
AWS and its 30 percent margins are the only thing propping amazon up vs Walmart.
Walmart drove every small retailer out of business. They gutted America an then when there was no money they left communities with NO retail. Walmart moving out of areas creates massive food deserts in relatively urban areas.
How ruthless is amazon, not as ruthless as Walmart.