My point with this post was to highlight the importance of people within an organization like Yahoo having the ability to veto product launches when the line hasn't been crossed. Hundreds of people were involved with Axis, no doubt, and many of them I am sure experienced the same pain that you did when you watched the ad. This is not about the product, per se. It's about the state of the product right now, and the ability of the designers/engineers to make great stuff.