I can't believe a lightbulb costs $50 now, and it doesn't even come with the power spectrum (the information that would be necessary to determine, as per the linked article, if it would mess up your sleep cycle if used in a night lamp).
I guess you could just buy brighter bulbs and put a blue-blocker filter on them.
The marginal cost of intelligent/smart bulbs is 3x or what not. Given how long they last, for many folks it seems like an easy win. The adaptability is great. Yeah you can eskew it & just do a thing, & yeah many consumers just won't get there, but damn, it's so nice having per-bupb adjustable brightness & color temp everywhere. For pretty minimal addition vs where we had been.