It seems to me like the moon is "chatbots which are somewhat convincing" and everybody is landing there in OpenAI's wake. The real problem is Mars - make a computer which can learns as quickly and reason as deeply as, say, a stingray or another somewhat intelligent fish[1].

[1] This task seems far beyond the capability of any transformer ANN absent extensive task-specific training, and it cannot be reasonably explained by stingray instinct: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8971382/