How is having data more valuable than selling a physical hamburger? If the data engineering program of McDonald's was so encompassing as to engulf the entire Earth like a paperclip maximizer, creating the astronomical sized volume of data required for a data science that can do something or enable a scientist-operator to know something, then yes, the maximization of mobile app installations for a data farm should be done. But a company like McDonald's isn't taking over the planet, nor could it ever. It doesn't have the skills or the talent needed for a global viewpoint and operation. McDonald's is intermediate or marginal to intelligence, rather than having an adjacency which is close to super-intelligence.

So, are the modern corporations making a big mistake with their current information technology trends and goals?