I don't know about that, I always hated the name Bing...and I worked there and thought the product was actually pretty good. IMO Microsoft should have bought search.com and competed with the verb Google.
I don’t know – Microsoft has been pretty efficient at poisoning the name “Bing” for me, and I was initially neutral on it.
How about 'bong'
After a certain point of popularity, bad names become good names. Their awkwardness and abrasiveness become unique and distinctive.