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Nice write-up! This is a great example of throwing out "best practices" and being truly user/product-centred. Even down to your trial strategy.

It reminds me of YNAB's trial[^1] strategy of offering 34 days. It gives folks just enough time with their app and process. I wish YNAB's trial extended to ~60 days since my "ah ha!" moment was only around then. That's another conversation, though.

^1: https://www.ynab.com/sign-up

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I imagine 34 days is so that you have enough to budget around an entire month. Would be shitty to setup a budget and not be able to follow it for a whole month.

Yeah, exactly. Their whole thing is to get ~30 days ahead, too. I think 60–90 days would be a better hook and almost guarantee an "ah ha" moment. Everyone I've spoken to that's had YANB "click" was in that time frame, myself included.

I wish I could see how a trial length change would affect their conversions.

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