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Thanks for the advice.Can you please point me towards where I can find some knowledge about building hype.I have seen some companies do this (Recent Example - LightTable).

In my case my product is really different and I dont know how I can get people to understand what it is without actually getting them to play with it.My belief is that my MVP will be the best tool for building hype.

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Check the story of dropbox. This is one approach to test your idea. If it succeed, things get much easier.

Unfortunately, I can't find the initial promo of dropbox : " throw away your USB drive". It is also not accessible on the wikipedia page. This is a good example off startup project testing. They did so many things right.

EDIT: check this http://www.quora.com/Dropbox/Is-the-original-Dropbox-private...

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