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My understanding is that in the EU at least, Apple is required to allow web based installs of apps for companies that meet their criteria.

Some addition details here: https://www.theverge.com/2024/3/12/24098334/apple-ios-web-di...

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I'm aware of the EU changes, but I don't think non-EU iOS users would be able to take advantage of the web store. That sort of cuts down the MS non-EU market for iOS, but I assume MS will keep their iOS apps in store until something changes so they won't miss much.

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