Sucker me in and then raise the barrier. It is on the same level as those "create free account" but nothing is actually free except for the account creation process.
We have word for this: Demos. It could be a "free demo" account or an "account free" demo. Two different but easily understandable things which clearly communicates intent and value. Nothing Sneaky and no hiding weasels.
It just triggered me that this marketing funneling newspeak actually has become commonplace and generally accepted.
Change the wording to "launch demo (recording)" and communicate it clearly will make this grumpy fart happy. And yes: There is a subtle difference and therein lies the darkness.
The video and ticker are however great ideas as-is without me complaining.