>and a blog post for bragging, thankfully they didn't do a name and a logo.
I am still amazed on how many people on HN seem to get worked up over vulnerability names. God forbid someone also slaps a piece of clip art or whatever on the blog post. Worse yet, if they buy a $5 domain... the horror!
Maybe it's just me, but I'd much rather remember "Heartbleed" over "CVE-2014-0160".