I agree. The button placement makes sense for commodity sake, and that should trump first use in this case, as it is not something you take long to learn.

I have a touch, and this is one of the small issues I have with it. If I'm holding it with my left hand, my thumb will have to travel a larger distance to turn the page, than if I'm holding it with my right. It's not much of a problem though, and it beats having to physically turn a page. But I wish there was an option to have touching the screen on either side turn the page, and if I want to go back, I could just use the swipe gesture.

As for this guy's first issues, my memory is a little hazy, but I could swear that my kindle came with a drawing of the device in the display clearly indicating where to turn the device on. Is it different on non touch kindles?