There’s a big difference between developing something and announcing loudly that you have something cool; the developers have done the latter here.
To illustrate that, many people on here have been losing their mind over Kolomogorov-Arnold Networks, which are almost identically positioned; interesting idea, kind of cool, does what the paper claims, potentially useful in the future, definitely not any use at all for any real use-case right now.
(In part that's probably because the average understanding of ML here is _not_ strong, so there's more deference and credulousness around those claims.)