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In my case, Tesla just don't make the car I want. If they made a hatchback variant of the Model 3 and gave it physical controls, I'd probably buy it. But I don't want a Model Y - it's ugly, I really don't want an SUV, and I'm not a fan of touchscreens in cars. But I've also heard from friends that they don't want to buy a car associated with Elon Musk, so perhaps that is also hurting their sales.

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Entering a highly-politically-polarized market category, where one tribe sees "hating your product" as central to their personal identity, then loudly aligning with that tribe and going out of your way to antagonize the other one which actually likes what you make, is going to be taught in business schools for decades as a What Not to Do example. What an absolute fucking moron.

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