I think its always been a high risk strategy but if you have enough popularity / power to survive the attempted censorship/ cancellation you are golden. A modern version would surely be J.K Rowling.

State loudly and publicly that trans-women are men. Real world mothers, who buy most children's books, would find this uncontroversial to the point of being obvious but the resulting publicity from the outrage and attempted cancelling has at least in part driven her to have multiple books on the Amazon bestseller lists for YEARS at time.