No, it differentiates actual banking services from a service sold for companies to build products upon, so likely a set of APIs. There needs to be different naming for these concepts, and BaaS is a good and descriptive name for it.
The "as-a-service" everything tag is become marketing hype. It is not meaningful analysis.
But at this point we can just agree to disagree. I think adding 'as-a-service' to everything and trying to 'disrupt' everything makes us look bad. You may think it looks good. Matter of opinion.
> Matter of opinion.
Indeed, there's going to be different views on these things so let's leave it there.
BaaS provider aren't regulated in the same way.
So it's good if they have a different for a service from a different entity.