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I wonder if they'll have an employee spend months in a room designing the perfect pizza box opening experience...

Clean, minimalist design

Notches to facilitate stacking while preventing damage

No cheese on the cover

Pizza does not shift while in transit

Easy to lift and re-close cover without damaging pizza crust

Box stays warm but doesn't get too hot

Channels delicious pizza smell directly outward toward consumer

Apple actually DOES serve the pizzas on a recyclable plate reportedly designed by the industrial design team. A stack of them is visible on the left hand side of this picture: http://images.huffingtonpost.com/2011-09-27-OutsidePizzaBar....

However, it's only available in one size, and the other flavour - announced at launch - actually takes a year to become available.

And you are required to have an Apple ID to open.

Actually, they will make pizzas to order for you. I take advantage of this option often. :)

And the black pizza costs 100$ more.

And if you order online, you can get your name engraved into the pizza, free!