We make sure we follow sound SEO techniques. Most Tyba sites rank on the first page of Google for the users name within days and often go up to the first result within weeks (since they have more unique content then for instance an About.me page)

We actively try to be more appealing than LinkedIn since our target user is overall younger. Students today are constantly saying "LinkedIn is borring"

We also see users currently including their Tyba site (especially premium members) in their CV, email signature, and on their online profiles.