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It stops working as more people understand the tricks.

Trust works only when most actors are trustworthy.

Once you know the prices are jacked up just for "you", and once you know you are being "played," you behave differently and resist.

That is the point I am making, true value + gamification = price, but the gamification part is the quickest to do away with.

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> Once you know the prices are jacked up just for "you", and once you know you are being "played," you behave differently and resist.

This isn't true. If you find out that only Tesla is customizing their car-price for you personally, you may decide to boycott Tesla. But what are you going to do if every single car company does the same thing? Boycott all cars and take the bus? Hence my point that price-personalization works even better when more companies do it, not less.

Yes, but that just changes your price sensitivity (potentially all the way to 0 if you refuse). There might be some ringing or chaotic dynamics in the price discovery dynamic system but a sufficiently advanced algorithm could take that into account. Still dystopian depending on your perspective.

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