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I work as an engineer for an advertising company (criteo) and call me naive but I believe we do none of these. I still understand the stereotyped view of advertising companies that we all hate.

Also, Google is (mostly) an advertising company.

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I also work as an engineer for an ad related company (openx) and I similarly believe we do none of the above. On the engineering side we mostly write code that gets called billions of times a day and has to provide responses in a few hundred milliseconds. It's kinda fun.

Google is definitely an advertising company, but they do it well.

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