If you're working with educated people, it's a lot easier to say, "apply DeMorgan," than to say, "why don't you negate the clause, remembering to negate each of the internal clauses, and switching the and's to or's and vice versa."
There exist people who use the names to sound intellectual, and these people are annoying, but just because some people enjoy spouting (in the general public) "obscure" rules and names, that doesn't mean that using such names is without value.
http://jasomill.at/DeMorgan.pdf
In the design of programming languages one can let oneself be guided primarily by considering "what the machine can do". Considering, however, that the programming language is the bridge between the user and the machine --- that it can, in fact, be regarded as his tool --- it seems just as important to take into consideration "what Man can think". (Dijkstra [1])
And this is why mathematics is useful to software engineering.
I remember having quite a time doing a doubly-linked-list, the first time I had to think it through. Always wondered why that wasn't named after some bloke . . . :-)