I'm not sure that "company which is hemorrhaging money releases yet another open model that won't make them any money" contradicts the financial turmoil, it just means the rate at which they are incinerating money hasn't quite caught up with the rate that investor hype is replenishing their money pile.
I'm not sure if you read the fine article but in fact they do have licensing terms which can provide them income from commercial and enterprise users.
The disdain with which they treat the open-source community means I have no interest in using their commercial/enterprise offerings.
The model is no open, you need to get a license to make money with it.
I wonder if they'll make another release like this. They really seemed to struggle to get SD3 out.