Is this an irony? Paying a subscription fee to a magazine, for people to actually write such sharp and to the point articles (no shameless "the industry is broken! Enter my my startup. It will solve it, buy it now" articles) is really different for paying a subscription for maintenance mode 2010 software.

The margin in the former case is much lower since people need to perpetually invest time to create good content. Which is the whole point of this article - this isn't correct for the latter.