Even more, for people unfamiliar with it or who aren’t comfortable with computer interfaces.
Not good for drive-through throughput.
And where Amazon “pioneered” one-click checkout, what, 20 years ago? Those kiosks have a path like view cart -> checkout -> decline upsells -> don’t use app to pay -> choose credit card -> enter table number -> tap card -> choose receipt.
Each one of those is a whole new screen. On a 40”-ish monitor! It is insane, and could easily be one screen with a couple of options. And just tapping a card should checkout and pay at any time.
Not a fan of McDonald’s but I wanted to see what they were doing with self serve tech. Nothing good, it turns out.
Another case like self checkouts of “automation” in the form of making the customer do more work than it took a paid worker to accomplish the same thing, but not actually automating a damn thing.
That's the result of the advertising department desperately wanting to track you for their metrics.
> Each one of those is a whole new screen. On a 40”-ish monitor! It is insane, and could easily be one screen with a couple of options.
This was most likely the result of some UI designer fearing that they would scare away too many folks with choice fatigue if they put all the options on a single screen all at once.
Sadly they forgot to add a button for "I'm a technically adept user who would like a single screen with all options please" to let those of us who would not be scared away by that complexity select that version as an option.
If you've never seen a Sonic, it's organized like a gas station. Replace gas pump with kiosk.