I love the name 'unplanned entrepreneurship'. After a year of not being able to find decent work, I decided I might as well build something of mine, and slowly grow it to profitability. Which I did, and it's still not profitable, so I have to try the job market lottery again—which has killed a lot of motivation and momentum, but I'm back at it for the long haul now.
As you are an expert in SEO, and I'm building a SEO-adjacent product, I would love to pick your brain. Email in the profile.