Continually ratcheting up the safety level to spur continuous improvement is great in principle. But what I think this does in practice is mean that people are no longer able to evaluate soil lead levels appropiately. What does 400ppm mean versus say 1600ppm? They are both "bad" according to the US EPA now but one is clearly worse. If 10% of soil area is above your limit it is easier to allocate your limited resources to fix it than if 25% is. At 25%, with the same resources maybe you just throw up your hands and walk away from the problem.
There's similar problems with air quality limits. When the WHO says there is "no safe limit" they simulatenously misunderstand odds ratios and give a lot of people a great excuse to stop worrying about a problem they now think is unfixable.