The "music industry" is whatever the market and enabling technology defines it to be. Before the 1950's, selling sheet music defined the "music industry" for decades. Before that, patronage by European royalty defined the "music industry".

But I agree that at the heart of this "experience" is the music itself, and the performance that manifests it. But I still feel music is beyond the products that have defined it as a record industry. Music is a primordial organizing principle of human societies, always has been. In a lot of ways, I think these future direct-to-fan experiential products return music to the primordial function it served for humanity, and all that entails. And sure, selling it seems sort of cheesy now, but that's a zeitgeist sentiment, which can and will change. Remember, 70-100 years ago, it was cheesy to sell recorded music. Lot of world renowned musicians, orchestras and performers refused to be recorded, for some of the same sentiments you share here today about "BS 'experience'" products.