Does he not? His speeches promise a "great America again!" to the conned masses, when the reality it's "Put me back into power so I can stay out of jail, and grift, for another 4 years at least.".
It would be interesting if one could put an actual "what I actually want" translator next to Trump like in this sketch: https://www.youtube.com/watch?v=HkAK9QRe4ds .. not that the conned masses would hear it and get a "Wow! He's a conman!" moment; they've projected onto him their hopes, dreams, and the idea that he will be the one to avenge their angers.
(BTW In Obama's post-presidential book he lamented about the same thing in 2008, that his voters were placing their hopes of all sorts of change on him, and that his campaign/supporters were inadvertendly creating cult-of-personality around him.)