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To be honest, we are so far behind everyone else today that we're 100% focused on catching up technically, and not thinking much about differentiation. :)

That said, I do think we'll find ways to differentiate given our uncommon situation with no ties to the advertising industry. This gives us the ability to experiment with privacy measures more aggressive than others may be comfortable with for fear of losing funding, for example.

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With no ties, direct AND indirect, that does make Ladybird uncommon, like Pale Moon.

Our own approach to privacy is as radical as it gets in search: "No Tracking, Just Search". As we often say: tracking, not ads, is the fundamental problem. Contextual ads do not need necessarily to have tracking. Though the duopoly of search ad networks makes that a hard road too.

Good luck. Excited to see how Ladybird progresses.

Well, your tie to the advertising industry is that large parts of the web are funded by advertising. Get too anti-advertising and servers will just treat you as an ad blocker and find ways to stop serving you.

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