I was just at the Berlin Buzzwords conference last week. Microsoft Azure was a platinum sponsor, and hired two 20-something girls dressed in skin-tight silver jumpsuits. They walked around handing out bags of Gummy Bears with flyers for Azure. Nobody was impressed, and the whole idea as kind of ridiculous. Given the level of maturity at that conference, it was completely out of place. It does not surprise me there was nearly zero activity at their conference booth.