Maybe I'm naive but I was expecting something tax or regulation related.
So are we doing snowflake feelings capitalism now? Or delivering shareholder value?
Musk invested in technologies other people were working on and companies other people started, and hired other people who made it all work (often, given anecdotal reports, in spite of him.) Let's please stop pretending none of that would have been possible without some singular genius on his part.
Sure, granted. The claim isn't re-usable rockets and mass-market EVs aren't possible without Musk. It's that it wouldn't be reality at scale today.
Musk has a rare combination of leadership, management and political ability that lets him coordinate large groups of people and capital on resource-intensive, long-term, long-shot goals; achieve those goals; and make money on it, thereby making the process repeatable. That doesn't excuse his nonsense public behaviour. But that behaviour, in turn, doesn't erase his accomplishments.
But we aren't privy to such things, and what remains of messaging is communication to people like us. Musk decided that putting a spotlight on trans youth would be the content of such messaging.
Of course another possibility is that just like Twitter, Musk ignores high level advice and does whatever he wants.
The employees, including the ones who would have to plan all the logistics, probably found out from his tweet.