Not convinced that that, in and of itself, is a dark pattern.
Now using that to essentially get customers to overpay over the year, feels like it might be. Guess it depends on how much you save with them in the first loads using DD.
Now using that to essentially get customers to overpay over the year, feels like it might be. Guess it depends on how much you save with them in the first loads using DD.
> Savings: Gas and electricity unit rates are lower if you pay by Direct Debit, saving you £100 in comparison to paying when you get your bill.
This is a fairly common discount to receive from energy suppliers, as direct debit payments have reduced administrative overhead compared to payment on receipt.